Healthier, Great-Tasting Water
#1 Brita® World's #1 Brand of Water Filtration
Certified to reduce Chlorine (taste and odor), Mercury, 98% Lead and more (see side panel for details).
Fresher Filter=Fresher Water
For optimum performance, change your filter as directed.*
The Amazing Brita® Filter
The Brita Filter's activated carbon and ion exchange resin work together to filter your water so you get healthier, great-tasting drinking water.
Brita® is a Great Value:
Brita filters your own tap water, giving you healthier, great-tasting drinking water at a fraction of the cost of bottled water.
Pitcher: 2 months or 40 gallons
Water Cooler: 4 months or 80 gallons
*Filter replacement is essential for product to perform as represented. Replace filter every 40 gallons (about 2 months for the average family). Water Coolers require 2 filters; replace both filters every 80 gallons (about 4 months for the average family). See User's Guide for details.
The Brita® Filtration Pitcher is NSF and Water Quality Association certified to reduce the following harmful contaminants that may be in your tap water.
ChemicalSourcePotential Health Effects
LeadCorrosion of household plumbing systems; erosion of natural depositsInfants and children; delays in physcial or mental development. Adults: kidney problems; high blood pressure.
CopperCorrosion of household plumbing systems; erosion of natural depositsShort-term: gastrointestinal distress. Long-term; liver or kidney damage
MercuryErosion of natural deposits; runoff from landfills and croplandKidney damage
CadmiumCorrosion of galvanized pipes; runoff from waste batteries and paintsKidney damage
BenzeneDischarge from factories; leaching from gas storage tanks and landfillsAnemia: decrease in blood platelets; increase risk of cancer
Source: U.S. EPA, Office of Ground Water and Drinking Water, July 2003. The Brita® Filter keeps a healthy level of fluoride, a wa
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